TITTLE PAGE EFFECT OF NEW PRODUCT DEVELOPMENT ON ORGANISATIONAL SALES PERFORMANCE (A CASE STUDY OF DANGOTE GROUP OF COMPANY MAIDUGURI BRANH)
Abstract
ABSTRACT
The study examined the effect of new product development on organization
sales performance a case study of Dangote group of company Maiduguri
branch. The specific obrjective of the study is to examine the effect of idea
generation and idea screeming engage in developing new product. Assess
how the company market its mew product and identify the problems which
the company face in developing new product. The research is a survey
descriptive design and atotal offifty five questionnaire were administered
to the respondent out of which fifty (50) were retrieved and used for data
analysis for both primary and secondary data were utilized. The findings
of the study indicate new product fails as a high level executive push of
favorite's idea despite negatives market research findings. It is therefore
recommended that management should engage in more dynamic anр
versatile marketing officers charged with responsibility of conducting
marketing research promotional activities and gain longer market shar
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