THE ROLE OF MEDIA LITERACY IN ANALYZING BREAST CANCER AWARENESS AND MISCONCEPTION AMONG KASU STUDENTS.
Abstract
ABSTRACT
This study examined the role of media literacy in analyzing breast cancer awareness and misconceptions among Kaduna State University (KASU) students. The research was motivated by the growing prevalence of breast cancer in Nigeria and the persistent myths surrounding the disease, which often influence young people’s perceptions and health behaviors. The study aimed to assess students’ media exposure, evaluate their media literacy skills, measure their awareness of breast cancer, and identify prevailing misconceptions. A descriptive survey research design was employed, and 449 students were selected using stratified random sampling. Data were collected through a structured questionnaire and analyzed using descriptive statistics, including frequencies and percentages. The findings revealed that while students are highly exposed to various media platforms such as social media, television, and online health resources their ability to critically assess information varied. Many students demonstrated awareness of breast cancer symptoms and risk factors, but misconceptions persisted, particularly regarding causes, susceptibility, and treatment of the disease. The study further found a significant relationship between media literacy and accurate knowledge of breast cancer. Students with higher media literacy were more likely to discern facts from myths, while those with lower literacy skills were more susceptible to misinformation. Based on these findings, the study concluded that media literacy is a vital tool for improving breast cancer awareness and reducing misconceptions among university students. The study recommends integrating media literacy education into the university curriculum, strengthening health communication programs, promoting credible health information sources, and encouraging peer-led awareness campaigns.
Keywords: Media literacy, breast cancer awareness, misconceptions, KASU students, health communication
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