UTILIZING MANUAL ILLUSTRATIONS FOR EFFECTIVE COMMUNUCATION IN BILLBOARD ADVERTISING
Abstract
The advancement of modern technology having helped the graphic artist has also created an
enabling environment for non- artist to exploit graphic ant and at such, it is seemingly difficult to
differentiate between a trained graphic artist with a commercial designer who maybe a
professional in a different field of study but designs because he has acquired computer skill. The
objectives of this study are to produce manual illustrations and to merge illustrations in a
computer finished layout for advertisement. The research questions states that to what extent
could manual illustrations be done to fit into computer finished layout, and to what extent could
manual illustrations be combined in computer finished layout. This study employed the studio
practice method and a computer device. The result of this research showed that it was possible to
merge manually made illustrations into the system using a scanner and it was done successfully.
It was recommended that artist should be trained to understand manual manipulations.
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