EFFECT OF BRANDING ON MARKETING OF PURE WATER IN MAIDUGURI A STUDY OF KURU PURE WATER, MAIDUGURI

This research examined the effect of branding on marketing of pure water in Maiduguri with reference to Kuru pure water in Maiduguri, Borno State. The objectives were to Assess the effect of brand identity on marketing of pure water in Kuru pure water Maiduguri, Assess the effect of brand image on marketing of pure water in Kuru pure water Maiduguri and Assess the effect of brand name on marketing of pure water in Kuru pure water Maiduguri. The study was a research survey and the population was 52 staff of various kuru waterin Maiduguri Metropolis. The study used both primary and secondary sources of data. The primary data was the administration of questionnaire to the respondents while secondary data already published materials from some authors on the topic under study. Regression analysis statistical tool to test the hypotheses. The findings showed that there is significant effect between brand identity and marketing of pure water in kuru water Maiduguri in Borno State, there is effect between brand image and marketing of pure water in kuru water Maiduguri in Borno State and there is effect between brand name and marketing of pure water in kuru water Maiduguri in Borno State. The study recommended that firm should conduct a thorough due diligence before embarking on a issues branding, firm should define a clear strategic vision for the brand image and ensure that all stakeholders are aligned with this vision so as to enhance marketing and kuru should develop a comprehensive marketing plan that outlines the branding goals and objectives of ths organization so as to enhance profitability.