AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT

An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment was carried out by SEEDs programme in Kogi state. This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Kogi Against this background, the project has the objective of findings out the implementation of SEEDs programme and suggest ways to build on the success and correct the weakness of the programme in the coming years. Other objectives include: to determine whether the SEEDs programme has reduced enlightenment programme for rural and urban development with the use of SEEDs programme, to determine the marketing strategy adopted in executing the programme, to identify the factors militating against the application of marketing strategy, to determine the constraints to the effectiveness of SEEDs in promoting state development. Following our findings, we therefore conclude that the failure on the part of the government to improve on the implementation of SEEDs programme will not help reduce the level of poverty and unemployment in the state but will rather increase the rate tremendously on the good citizens of Kogi State.