IMPACT OF ORGANIZATIONAL CREATIVITY AND INNOVATION ON ENTREPRENEURIAL SUCCESS
Abstract
ABSTRACT
The research study focused the impact of creativity and innovation on entrepreneurial success. The research maintained that entrepreneurs generally contribute immensely to the economy of a nation. The objective of the study is to identify the impact of organisational creativity and innovation on entrepreneurial success. The hypotheses were tested using the Pearson Product Moment Correlation Co-efficient with interpretation provided for further recommendation and conclusion to be made thereon. In conclusion, it was established that however little the significance product creativity holds in relation with sales and profit attained by small enterprise, the fact remains that there is a positive relationship between the variables. It was therefore recommended that creative enterprises in a highly competitive environment are expected to bring forth new distinct products which are different from existing products made by the enterprise. These products created; within the scope of this research study do have a period of time required in initiating them from the idea generation to actual creation of the product.
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