READERSHIP OF “FASHION PAGE” OF NIGERIAN TRIBUNE NEWSPAPER BY ERUWA RESIDENT: A STUDY OF IBARAPA EAST LOCAL GOVERNMENT.
Abstract
This research examines the readership of the fashion page in the Tribune Newspaper within Ibarapa East Local Government Area. The primary objective is to assess the level of readership, the extent of engagement with the fashion page, and the perceived influence of its content whether positive or negative on readers.
The study employs a quantitative research design, utilizing a structured questionnaire as the principal instrument for data collection. A total of one hundred and fifty (150) respondents were randomly selected from Ibarapa East Local Government to provide relevant information on their reading habits and perceptions of the Tribune’s fashion section.
In addition, the study traces the historical development of fashion from the 12th century to contemporary times, providing a contextual understanding of its evolution and societal relevance. The research further seeks to define the concept of fashion, explore its impact particularly among youths and analyse the various elements that constitute fashion as a form of cultural expression.
The significance of this study lies in its potential to provide valuable insights for both the management of the Tribune Newspaper and its readership. The findings, conclusions, and recommendations are expected to enhance the newspaper’s understanding of audience preferences and improve the quality and relevance of its fashion content.
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