SALES FORCE MOTIVATION AND CORPORATE GROWTH OF FOOD AND BEVERAGE FIRMS IN YENAGOA
Abstract
The objectives of the study were to: determine the relationship between sales force motivation on corporate growth of food and beverage firms in Yenagoa metropolis. This study was anchored on Maslows Hierarchy, Herzberg’s Two Factor, Equity, Expectancy theories. The study adopted descriptive research design. The target population of this study comprised of 143 respondents. Taro Yamen sampling procedure was adopted to select respondents of the study. The sample size of 143 respondents was calculated using census formula. Primary data was collected using structured questionnaire with open and closed-ended questions. The analyzed data was presented using Tables. The study established that there existed a significant positive relationship between Salesforce motivation, intrinsic motivation, extrinsic motivation and corporate growth of food and beverage firms in Yenagoa metropolis. This study recommends that for food and beverage firms in Yenagoa metropolis to increase volume of sales and maximize profits, motivating the Salesforce team is key.
The dimensions of this study are intrinsic motivation and extrinsic motivation and the measures is profitability.
This study adopted the Z score statistical tool for the analysis of the variables
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