EFFECT OF SWOT ANALYSIS ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA: A STUDY OF COCA-COLA NIGERIA PLC. ABUJA.
Abstract
The focus of this study has been to assess the effect of SWOT analysis on the
performance of manufacturing firms in Nigeria with focus on Coca-Cola Nigeria
Plc. Abuja. Specifically, the study seeks to determine the nature of relationship
between SWOT analysis and the performance of Coca-Cola Nigeria Plc. Abuja.
Questionnaire based on the research was adopted for the study and data obtained
were presented, analyzed and interpreted with the aid of simple percentage. The
study found among other that there is significant relationship between SWOT
analysis and the performance of Coca-Cola Nigeria Plc.; there is significant
positive relationship between SWOT analysis and the output quality of the
company. Prior to the discoveries and findings highlighted in the discourse, the
study conclude that SWOT analysis is a precursor to the planning process.
Ideally, SWOT analysis includes a comprehensive review of the healthcare
literature, in-depth data analysis, and input from a panel of SWOT analysis
experts. The study recommends that management of manufacturing firms should
always employ brainstorming technique for enhancement of output quantity;
employees in manufacturing firms should always partner their management by
making themselves available for enhanced input quantity etc.
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