EFFECTS OF QUALITY CONTROL STRATEGIES IN THE ENHANCEMENT OF CORPORATE PERFORMANCE (A STUDY OF PZ CUSSONS PLC, ABA)
Abstract
This research work investigates the effects of quality control strategies on the enhancement of corporate performance, with a particular focus on PZ Cussons Plc, Aba. In today's competitive business environment, organizations are constantly striving to improve product quality, reduce operational costs, and increase customer satisfaction. Quality control has emerged as a critical tool for achieving these objectives.
The study adopts both qualitative and quantitative approaches to analyze how quality control practices influence productivity, profitability, and organizational growth. Data were collected through questionnaires, interviews, and company records, and analyzed using descriptive and inferential statistics.
Findings revealed that effective quality control strategies significantly improve corporate performance by reducing defects, enhancing customer trust, and increasing operational efficiency. However, challenges such as inadequate training, resistance to change, and limited technological adoption were identified.
The study concludes that quality control is not just a technical function but a strategic tool that drives long-term success. Recommendations were made to enhance training, invest in modern quality systems, and strengthen management commitment.
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