PROLIFERATION OF RADIO STATIONS AND ITS IMPLICATION ON MEDIA PERFORMANCE

ABSTRACT This study objective was to investigate the proliferation of F.M radio and its implications for media performance using Atlantic FM, Uyoas case study. The study was anchored on Libertarian Media Theory. A survey research method was employed while questionnaires were administered to respondents in order to elicit responses from them. The data collected were analyzed using frequency and percentage media while the data were equally presented using tables. The study finds out that the growth has brought lots of improvement to the media performance in terms of effective competition therefore enable people to have access to good programme and access to multiple sources of information leaving them with opportunity to make choice of the available media. It also serves the empowerment role as many graduates of media studies, journalism, mass communication and related were employed. The study recommended that government to through its regulatory agency the NBC; watch closely the industry so as to ensure that operators do not deviate from the avowed national objectives of broadcasting