THE EFFECTS OF MARKET SEGMENTATION IN BUSINESS SECTOR A STUDY OF UNILEVER BROTHERS PLC

Throughout the past decades’ numerous studies have been conducted on the topic of time management and the performance of employee. Time management is defined as a strategy or tool which helps a person manage their time in a much productive manner that it results in getting more done in less time. It is known as the method of organizing and taking control over the activities that one performs throughout their day in a given amount of time. It is used to control the time which helps you be more effective, efficient and productive. And the Employee performance is the end result of the skills he/she uses to perform a given task. The main aim of this study is to find the time management’s effect on the employee performance. Also this study aims to find out the productivity of the employee and what it is effected by. The research was conducted on National Oil Corporation (NOC) of Libya; it was done through handing out the questionnaires to middle and line managers of the company. The questionnaires were given to 120 managers of NOC out which 100 agreed on volunteering. The questionnaires were based on four independent variables (employee perception, organizational culture, time management training and planning) and two dependent variables (productivity and achievement of goals). Both depended and independent variables were tested against each other to find the relationship between them. The results have shown that there is positive connection between the time management and performance of the employee.