ASSESSMENT OF BROADCAST COVERAGE ON DOMESTIC VIOLENCE IN YAKURR LOCAL GOVERNMENT AREA OF CROSS RIVER STATEASSESSMENT OF BROADCAST COVERAGE ON DOMESTIC VIOLENCE IN YAKURR LOCAL GOVERNMENT AREA OF CROSS RIVER STATE

ABSTRACT This research examined the assessment of broadcast coverage on domestic violence in Yakurr Local Government Area of Cross River State. The main objective of the study was to ascertain the effectiveness and impact of broadcast coverage aimed at reducing incidence of domestic violence in the area. To achieve this objective, research questions were formulated using the questionnaire as the major instrument of data collection. Relevant literature and empirical studies related to the study were reviewed as the work was anchored on the framing and agenda-setting theories respectively. At the end, the data collected from a sample population of 350 were collated and then presented, analyzed and discussed using the simple frequency and percentage method of data analysis. Major findings revealed that the broadcast coverage have contributed to reduction of domestic violence in Yakurr Local Government Area, as it has caused a change in behaviour of those involved in domestic violence and have contributed to social transformation of the menace. It was also revealed that majority of respondents opined that the broadcast coverage have not been effective in creating awareness on domestic violence in Yakurr Local Government Area. To this end, the study recommended that Broadcast media stations operating in Cross River State should incorporate more anti-domestic violence programmes into their schedules with a focus on attitudinal change. Also, the government of Cross River State through the ministry of Women Affairs should pay more attention to issues of domestic violence by engaging in more aggressive campaigns geared towards curbing the menace.