EFFECT OF CULTURE ON HOTEL SERVICES IN IDAH TOWN

Student: Charity Eleojo Emeje
Supervisor: Mr James Oti Oyaka
HOD: Dr Iyaji Eleojo Inekwe
Department of Marketing
School of Business
Federal Polytechnic, Idah, Kogi State

Abstract

This study investigates the effect of Culture on Hotel services in Idah town, Nigeria. In conducting this study, research objectives were utilized; to determine the influence of teamwork on hotel services in Idah town; to evaluate the effect of charisma on hotel services in Idah town; to verify the impact of values on hotel services in Idah town. A survey of 65 respondents were selected. The results show that revealed that since x2 calculated (13.61) is greater than the critical value Tcalculated (3.84), therefore the null hypothesis should be rejected and the alternative hypothesis should be accepted by concluding there is a significant influence of teamwork on hotel services in Idah town. Additionally, the study reveals that that since x2 calculated (12.74) is greater than the critical value T-calculated (3.84), therefore the null hypothesis should be rejected and the alternative hypothesis should be accepted by concluding that there is a significant effect of charisma on hotel services in Idah town. From the findings, recommendations were made that the management of every hotel industy should ensure effective teamwork amongst its staffs in ensuring good standard of customer service for the purpose of promoting the high level of sale and good organizational image in the industry. The hotel managers should focus more on effective charismatic training of its employee towards diligence and quality approach towards their customers in the industry for effective growth and development in the industry.

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