THE IMPACT OF GLOBALIZATION ON CULTURE AND IDENTITY IN MANGU LGA

This study explores the impact of globalization on cultural practices, ethnic identity, and social cohesion in Mangu Local Government Area (LGA), with a focus on how global influences are reshaping traditional customs and inter-ethnic relationships. Using a mixed-methods approach, data were gathered through questionnaires and interviews with local residents. Findings reveal that globalization has significantly altered various aspects of culture, particularly language, dressing, and social practices, aligning with the concept of cultural hybridization. While older generations tend to resist these changes in favor of preserving traditional values, younger people are more inclined to embrace global cultural trends. The study also highlights a tension between the erosion of ethnic identity and a growing appreciation for local traditions as a response to global cultural pressures. In terms of social cohesion, globalization has both strengthened and weakened communal ties, with some respondents noting enhanced inter-ethnic cooperation and others expressing concerns about the loss of communal bonds. The study concludes that while globalization offers opportunities for cultural exchange and economic development, it also poses challenges to the preservation of ethnic identity and social cohesion. Recommendations include promoting cultural education, enhancing media literacy, supporting local cultural initiatives, and fostering inter-ethnic dialogue to balance the benefits of globalization with the protection of cultural heritage. Keywords: Globalization, cultural practices, ethnic identity, social cohesion, Mangu LGA, cultural hybridization, social change.