THE ECONOMIC IMPORTANCE OF MARKETING AND DISTRIBUTION OF FISH AMONG WOMEN IN JIMETA AND VUNOKLANG AREA OF ADAMAWA STATE NIGERIA

CHAPTER FIVE DISCUSSION, CONCLUSION AND RECOMMENDATIONS 5.1 Discussion The objective of this research was to assess the economic importance of marketing and distribution of fish among women in Jimeta and Vinoklang areas of Adamawa State, Nigeria. The research also aims to determine the benefit of fish marketing and distribution among women in Jimeta and Vinoklang as well as investigating the factors influencing the economic performance of fish marketing and distribution. To achieve this simple random sampling technique was adopted to select the respondents for the study. 115 copies of questionnaire were distributed and from the 115 copies of questionnaire administered, 120 copies were retrieved for analysis. Therefore, 120 copies of questionnaire were analyzed, given a response rate of 99% to the research. The data collected were presented in tables and analyzed using likert scale. 5.2 Conclusion Fish marketing is a lucrative enterprise in the study area. Analysis revealed that age, marital status and education, found to be the significant factors influencing profit margin and the relationships were significant. Also, in the study area most of the fish marketers are females and their ages were within the economic active range which favours adoption of marketing development. Most of the fish marketers are married and highly experienced in fish marketing because of families' inheritance with low access to credit for better business expansion. Furthermore, fish marketing was found to be profitable among the respondents, while the household size and marketing experience were the factors affecting profitability. Lastly, inadequate capital is the major constraint among others faced by the fish mongers in the study