ADAMAWA TELEVISION CORPORATION AND CHILDHOOD SOCIALIZATION IN YOLA NORTH LOCAL GOVERNMENT AREA

ABSTRACT This study examines the impact of Adamawa Television Corporation on childhood socialization in Yola North Local Government Area. Childhood socialization is a critical process that shapes the behavior, attitudes, and values of children, and the media plays a significant role in this process. The Adamawa Television Corporation, as a prominent media outlet in the region, has the potential to influence the socialization of children in Yola North Local Government Area. The study aims to investigate the extent to which Adamawa Television Corporation's programming content influences the social behavior. cultural values, and moral development of children in Yola North Local Government Area. The research will employ a mixed-method approach, combining both qualitative and quantitative data collection and analysis methods. The significance of this study lies in its potential to provide insights into the role of television in shaping the socialization of children in a local context. The findings of this study will contribute to the existing body of knowledge on media and childhood socialization, and provide recommendations for policymakers, media practitioners, and parents on how to harness the potential of television to promote positive socialization outcomes for children.