ROLE OF SOCIAL MEDIA IN MASS MOBILIZATION: A STUDY OF THE EVOLUTION OF THE OBI-DIENT MOVEMENT DURING THE 2023 GENERAL ELECTIONS IN NIGERIA
Abstract
The study examined the role of social media in mass mobilization: a study of the evolution of the Obi-Dient movement during the 2023 general election in Nigeria. The study was anchored on the Technological Determinism theory. The researcher adoptedthesurveyresearchmethodforthestudy.Asampleof400wasdrawnfrom a population of 1,092,668 using the Taro Yamane statistical tool. The measuring instrumentofthestudywasthequestionnaire.Theresearchquestionswereanalysed using simple percentage table while the research hypotheses were tested using the Chi-Square statistical table. Findings revealed that social media contributed to politicalawareness ofresidents ofEnugu metropolis. Theresearcherrecommended amongst others, that Nigerian electorates should be encouraged to embrace the positive use of the social media so as to remain updated on information that has to do with election.
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