THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF UNILEVER NIGERIA PLC SOKOTO)
Abstract
ABSTRACT
One of the major impacts of personal selling is increasing sales volume of an organization to the customer facilities. The lending Bank gives our loan with believes that the customer will make use of the money judiciously to yield enough profit pay for the loan with the interest agreed upon. There is possibly of some customer to default in the agreement by using such loan on projects that are not viable, for bank to ledge against such individual or customer, bank demand for securities as it is the lat resort for getting its money back from defaulters the subject matter for this study by the researcher is how to solve the problem of collateral securities as it affects back lending and try to offer solutions to such problems.
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