IMPACT OF BUSINESS ETHICS ON CORPORATE IMAGE AND PROFITABILITY IN AN ORGANISATION ( A CASE STUDY OF YINKA OBA FOAM ,ILESA OSUN STATE
Abstract
This study examines the impact of business ethics on corporate image and profitability, with a focus on Yinka Oba Foam, Ilesa, Osun State. Business ethics, defined as the principles and standards guiding organizational conduct, play a crucial role in shaping public perception and operational success. The research investigates how ethical practices influence the company’s reputation among customers, employees, and stakeholders, and how this, in turn, affects its financial performance. Using qualitative and quantitative data gathered from company records, employee interviews, and customer surveys, the study reveals a positive correlation between ethical business conduct and enhanced corporate image, leading to increased profitability. The findings emphasize the importance of integrating strong ethical frameworks within business operations to sustain competitive advantage and long-term growth. This case study contributes to the understanding of ethical management practices in the manufacturing sector in Nigeria, providing practical recommendations for businesses seeking to improve their ethical standards and economic outcomes.
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