ROLE OF RADIO IN SENSITIZING ENUGU URBAN RESIDENTS ON ENVIRONMENTAL SANITATION (A STUDY OF FRCN, ENUGU)

Mass media campaigns are widely used to expose high proportions of population to messages through routine uses of existing media such as television, radio, newspaper and lately social media (new media). This study therefore, evaluated the role of broadcast media in sensitizing Enugu urban residents on environmental sanitation. The study was anchored the Agenda-setting theory. The researcher adopted survey research method for the study. A sample of 400 was drawn from a population of 1,138,918 using the Australian Calculator online sample size calculator. Questionnaire was structured into open-ended and close-ended questions to elicit data from the respondents. The research questions were analysed using simple percentage table while the research hypotheses were tested using the Chi-Square statistical table. The researcher found out that FRCN Enugu campaign on environmental sanitation has helped residents in maintaining good environmental sanitation. The researcher recommended amongst others that FRCN Enugu and other local stations should consider adopting the Behaviour Change Communication approach in creating awareness about the dangers of not keeping the environment clean at all times.