EFFECT OF SERVICE QUALITY ON REVISIT INTENTION OF HOTEL CONSUMERS IDAH, KOGI STATE.

This research work investigated effect of Service quality on revisit intention of hotel consumers in Idah, Kogi State. It investigated whether there is a significant relationship between Perceived value and revisit intention of hotel consumers in Idah, Kogi State; and determine whether customer expectations has a direct impact on revisit intention of hotel consumers Idah, Kogi State. The study adopted a descriptive survey research design. The population size was 300 while the sample size was 171. Primary and secondary source of data was used while the instrument of data collection was the questionnaire. The study used a purposive (non-probability sampling) in reaching the respondents. Simple percentages were used to analyse the data. The test of hypotheses formulated was tested using the linear regression and correlation analysis in IBM SPSS version 20. The results of the study showed that there is a significant positive relationship between Service quality and revisit intention of hotel consumers in Idah, Kogi State.; there is a significant positive relationship between Perceived value and revisit intention of hotel consumers in Idah, Kogi State and there is a significant positive relationship between Customer Expectations and revisit intention of hotel consumers in Idah, Kogi State. It was concluded that there is a significant positive relationship between Service quality and revisit intention of hotel consumers in Idah, Kogi State. It was recommended that.In addition to service quality and perceived value variables, other variables influence customer revisit, such as the price fairness variable that can be developed by researchers to help companies in developing their business. Hotels should pay close attention to customer loyalty building. culture of the hotel organisation, which must also be inculcated in all staff by the management of hotels. Hotel management experts should deliberately create memorable customer experience, which starts by concentrating on the functional clues, mechanic clues and humanic clues with rigorous planning in order to bring out the best in all these clues.