IMPACT OF NATIONAL AGRICULTURAL PROGRAMMES IN THE ELECTRONIC MEDIA ON FARMER (A CASE STUDY OF IDO LOCAL GOVERNMENT AREA OF OYO STATE)
Abstract
This study was designed to evaluate the impact of NAERIS Radio and Television Program on its target audience in south western Nigeria. Ido Local Government Area was chosen as a case study To achieve this, data was collected using structured questionnaire. The questionnaire was pre - tested to rephrase questions that are ambiguous. In the course of study, it was discovered that Agric Panorama Television and Radio have actually affected the lives of respondents.
The study also revealed that the languages of presentation are quite okay, this was confirmed by respondents.
Based on the result, it was recommended that Agricultural agencies should endeavor to make use of radio and television as medium to disseminate information. Most of their target audience depends on radio for latest innovation in Agriculture.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.