THE ROLE OF EFFECTIVE COMMUNICATION IN IMPROVING MANAGERIAL PERFORMANCE (A STUDY OF NTA ENUGU)

ABSTRACT This study examined the Role of Effective Communication in Improving Managerial Performance (A Study of NTA Enugu). The study adopted survey research design. Data were collected through primary and secondary data sources. The major primary data used was questionnaire while the secondary source of data included information from textbooks, journals and newspapers etc. Population of the study was made of 71 staff of NTA Enugu whereas the sample size for the study (60) was determined with the use of Taro Yamene formula. Questionnaire was designed, distributed and collected at same spot nd used for the analysis of data. The methods of analysis included the use of simple tables and percentages. Findings from the study showed that communication system leads to organizational achievement, that communication system helps to know the problems of the organization, that communication system is used as a weapon of control, that organization objective motivates employee, that communication system is a good tool for effective performance at Nigeria Television Authority (NTA), Enugu, that there is relationship between employee performance and morale and the communication system. Based on the findings of the study, it was recommended amongst others, that the management of NTA Enugu should endeavour to always give more complete and intelligible information. Notice boards are another way to communicate. Improve email/internet communication. Face-to-face contact is deemed more helpful, because managers may include the grassroots in policy and decision-making. In addition, managements should avoid communication overloads as it diminishes clarity. Open and honest conversation is welcomed, but it should be done with decency, without hatred or bias.