COST EVALUATION AND CONSUMPTION PATTERNS OF CAFFEINATED ENERGY DRINKS AMONG BAZE UNIVERSITY STUDENTS ABUJA FCT

Abstract The consumption of caffeinated energy drinks (CEDs) among university students has grown significantly, driven by academic stress, social influences, and marketing strategies. This study evaluates the consumption patterns and financial implications of CEDs among undergraduate students at Baze University. Using a cross-sectional research design, data were collected through structured questionnaires to assess students’ knowledge, attitudes, and perceptions of the health risks associated with energy drink consumption. Findings indicate that while 97.8% of respondents are aware of CEDs, only 55.3% have substantial knowledge of their contents. Consumption is primarily influenced by academic workload, peer pressure, and availability, with 52.1% of students reporting occasional use. Despite 74.5% acknowledging potential health risks—such as insomnia, heart palpitations, and anxiety—many continue consuming CEDs, especially during high-stress periods. Financially, energy drinks are perceived as expensive, yet their perceived benefits often override cost concerns. This study highlights the need for increased awareness campaigns, regulation of on-campus sales, and promotion of healthier alternatives. By addressing these concerns, universities can help students make informed decisions, reducing potential health risks and financial strain associated with energy drink consumption. Keywords: Energy drinks, university students, consumption patterns, financial impact, health risks, caffeine.