INFLUENCE OF BROADCAST MEDIA IN CURBING VOTER APATHY AMONG YOUTHS IN ENUGU METROPOLIS
Abstract
This study assessed the influence of broadcast media in curbing political apathy among youths in Enugu metropolis. The study was anchored on the framing and social responsibility theories. The researcher adopted the survey research method for the study. A sample of 400 was drawn from a population of 820,000 using the Taro Yamane formula. The measuring instrument of the study was the questionnaire which was structured into open-ended and close-ended questions. Copies were made and administered to elicit data from the respondents. The research questions were analysed using simple percentage table while the research hypotheses were tested using the Chi-Square statistical table. The researcher found out among others, that the broadcast media can be used to curb political apathy in Nigeria. The researcher recommended among others, that the broadcast media should use lay man’s language in explain the dangers of voter apathy.
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