AUDIENCE PERCEPTION OF SOCIAL MEDIA ADVOCACY ON GOOD GOVERNANCE IN NIGERIA: A STUDY OF ENUGU METROPOLIS RESIDENTS
Abstract
This study assessed audience perception of social media advocacy on good governance in Nigeria, with a focus on Enugu metropolis residents. The study was anchored on the Technological Determinism theory. The survey research method was used in the execution of the study. Questionnaire was used as the measuring instrument. A population of 984702 was studied using a sample size of 400. Findings revealed that Enugu metropolis residents perceive social media as veritable tools in achieving good governance in Nigeria. The researcher recommended among others that government should create more avenues for the use of the social media for political discourses and activities.
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