INFLUENCE OF PUBLIC RELATIONS IN THE MANAGEMENT OF WATER PACKAGING COMPANIES IN OGUN STATE

This study focused on1 "Influence of Public Relations in the management of water packaging companies in ogun state". It is predicated on the fact that consumers attentions are not always drawn to packaged water, because consumers in Ogun state have area of interest and type of waters they buy. Some of them prefer to purchase pure water by the road side or open market. Objectively, the study finds out the influence of public relation in the management of water packaging companies in Ogun state. The study also finds out the perception of consumers toward packaged water. Planned behavior theory and relationship management theory constituted the theoretical studies for the study. The study adopted a survey research design in obtaining relevant data from the respondents through a structured questionnaire. A sample size of two hundred (200) was adopted for the study while simple percentage tables and frequencies were used in analyzing the data. Research findings revealed that public relations have influenced water packaging company positively and has helped in managing relationship between both internal and external Publics of the organization by working with top executives in the organization to craft an overview of how the company wants to be perceived. It was also discovered that residents of Ogun1 State perceive packaged water to be expensive which is why most of them purchase sachet water. The study finally recommends that by increasing the awareness of the company activities on social media, the company will be able to engage, educate and interact more with its customers. Also, the company should look into the price of other package water products like bottle water and water dispenser bottle in other to eradicate the public perception that water packaged product is expensive and to improve the sale bottled water and water dispenser bottle.