THE EFFECT OF ENTREPRENEURIAL STRATEGIES ON THE DEVELOPMENT OF SOME SELECTED TABLE WATER FACTORIES IN GOMBE METROPOLIS
Abstract
This study examines the effect of entrepreneurial strategies on the development of selected table water factories in Gombe Metropolis. A descriptive survey research design was adopted, involving factory owners, managers, and workers. Data were collected through structured questionnaires and analyzed using percentages and tables. The findings revealed that entrepreneurial strategies such as innovation, effective management, marketing techniques, and financial planning significantly contribute to business growth and sustainability. However, challenges such as inadequate capital, poor infrastructure, and competition affect development. The study concludes that the adoption of effective entrepreneurial strategies enhances productivity and profitability. Recommendations were provided to improve business performance.
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