ROLES OF RADIO IN ENHANCING PATRONAGE OF SMALL AND MEDIUM SCALE ENTERPRISES IN ABEOKUTA SOUTH LOCAL GOVERNMENT
Abstract
This study is focused on exploring the role of radio advertising in enhancing customer patronage of Small and Medium Enterprises (SMEs), with specific attention given to Abeokuta South Local Government Area in Ogun State, Nigeria.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.