THE USE OF INDIGENOUS MEDIA OF COMMUNICATION FOR HEALTH COMMUNICATION IN MUBI NORTH LOCAL GOVERNMENT AREA OF ADAMAWA STATE NIGERIA

The study examine the uses of indigenous media for health communication in Mubi North local government area of Adamawa State Nigeria, it also examine the effectiveness of indigenous media in delivering and promoting health related issues among the rural dwellers in Mubi North Local government. The aim of the study was to find out the role/the existing indigenous media of communication used for health information in Mubi North. The study was anchored on two theories which are democratic participant theory and development media theory. The study adopts the survey research method while questionnaire was used as instrument for gathering information. The researcher also uses multi-stage sampling technique to select respondents from the population of 340 respondents. Findings from the research shows that the indigenous media of communication played a crush role in the dissemination of health information in Mubi North and it is effective in delivery and promoting health information. Based on the findings, the researcher concludes that that indigenous media of communication is effective in disseminating and delivering health related information in Mubi North Local Government area of Adamawa State. The researcher recommended that the modern media should be used in conjunction with the indigenous media of communication to disseminate health information and use the various indigenous media which rural people are familiar with. This will give room for participatory communication among the rural dwellers and improve their health related problem.