PHYSICAL DISTRIBUTION ELEMENTS AND PROFITABILITY OF SELECTED LIVESTOCKS FIRMS IN OGUN STATE, NIGERIA

Student: Kudirat Titilayo Oloyede
Supervisor: Dr Aliu Odunmbaku
HOD: Dr Adewale Adetunji
Department of Marketing
Business and Managements Studies
Moshood Abiola Polytechnic, Abeokuta, Ogun State

Abstract

ABSTRACT This study examines physical distribution elements and profitability of selected livestock’s firms in Ogun state. The main objective of the study is to examine physical distribution elements and profitability of selected livestock’s firms. The survey research design was adopted in this study. The simple random sampling method was used to gather information from sample size of two hundred and forty (240) respondents selected from the population of the study. The data obtained was presented and analyzed using Statistical package for social science (SPSS). It was concluded that there is significant relationship between physical distribution elements and profitability. Among major recommendation was that the management of Obasanjo Agro Farm Plc., Asore Farms Limited & Debowale Farms Limited should endeavor to adopt a physical distribution strategy in order to enhance their organization profitability. Also, the management of fan milk Nigeria Plc should properly plan for their physical distribution activities in order to make it effective the organization sales objective. Keywords: Physical Distribution, Profitability, Customer Patronage, Delivery System.

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