THE ROLE OF FRESH FM RADIO PROGRAMME “YORUBA DUN KA” IN PROMOTING CULTURAL NORMS AND VALUES AMONG RESIDENTS OF ABEOKUTA NORTH LOCAL GOVERNMENT AREA
Abstract
This research examines the role of Fresh fm Radio Programme “Yoruba dun ka” in promoting cultural norms and values among residents of Abeokuta North Local Government Area. The study adopted research survey design with a sample size of 100 respondents. Questionnaire method was adopted in the study as a research instrument and data were collected from various respondents. The study investigates the program's impact on cultural awareness and appreciation, focusing on its effectiveness in preserving Yoruba culture through language preservation, traditional music and dance promotions, cultural storytelling, and audience enlightenment. By determining the level of awareness and listening habits, examining the program's content, and investigating its impact, this research aims to provide insights into the effectiveness of "Yoruba Dun Ka" in promoting Yoruba culture and its contribution to preserving cultural heritage and values in the community.
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