BROADCAST PROGRAMME PROMOTION OF CHILD'S RIGHT PROTECTION IN CALABAR METROPOLIS

This study set out to examine the contributions of broadcast stations to the promotion of child's rights in Calabar Metropolis. The study was anchored on agenda setting theory and social responsibility theory. The study utilized qualitative method of research method with interview with key informants as instrument. The study was carried out in Calabar Metropolis. A purposive sampling technique was adopted for the selection of participants in this study. The data collected from the field were presented, discussed in a form of explanatory building technique using the research questions. The findings of the study revealed that the broadcast media has helped to shape the society by disseminating information about child rights and how it can be promoted. The study concluded that the broadcast media should continue to communicate to the populace through public awareness and news about child rights. This is the only way that issues affecting child rights can continue to be on the front burner of public space. The study therefore recommends that government should sponsor child right promotion programmes in all private and government owned broadcast stations in order to ensure that children are given a sense of belonging and protection of child rights.