INFLUENCE OF RADIO IN THE PROMOTION OF GENDER EQUALITY IN BENUE STATE: A STUDY OF THE POLITICAL WOMAN

ABSTRACT Gender balance is obviously a controversial issue in the public. The Study investigated broadcast media's role in the promotion of gender equality in Nigeria with Radio Benue's "Political Woman" as a study. Survey research design was adopted. Questionnaire was used to collect primary data from the respondents. Findings from the study indicated that Radio Benue's programme "Political Woman has really helped in the promotion of gender equality in Nigeria especially in Makurdi metropolis. Findings from the study also revealed that the programme has helped promoted gender equality by reporting gender related issues in sports and workplaces. The study concluded that the programme has really helped in promoting gender equality by making women politically aware. The study thereafter recommended that broadcast media should endeavour to produce more programmes that talks about the promotion of gender equality. so that viewers will see the need for gender equality.