EFFECT OF CREATIVITY AND INNOVATION ON ORGANISATIONAL PERFORMANCE IN COCOA PRODUCTS (ILE-OLUJI) LIMITED, ILE-OLUJI, ONDO STATE
Abstract
ABSTRACT
The study investigated the effect of creativity and innovation on organizational performance of Cocoa Products (Oluji) Limited, Ile-Oluji, Ondo State with specific objectives are to determine the influence of creative thinking affect performance of Cocoa Products (Oluji) Limited; evaluate the impact of new ideas generation on performance of Cocoa Products (Oluji) Limited, examine the effect of risk-taking affect the performance of Cocoa Products (Oluji) Limited, and ascertain the influence of technology adoption on performance of Cocoa Products (Oluji) Limited, Ile-Oluji, Ondo State. The review of related literature was also done through internet, journals textbooks, and past related project. A descriptive statistic was used as a research methodology with population of 104 employees of Cocoa Products (Oluji) Limited, Ile-Oluji, Ondo State and questionnaire was used as research instrument, where 104 copies of questionnaire were administered to the respondents and 99 copies of questionnaire were retrieved for data analysis using SPSS version 20.0. The study revealed that Creative thinking as a form of innovation had positive influenced and significant relationship on the performance of Cocoa Products (Oluji) Limited, Ile-Oluji, Ondo State as (p (0.023 > 0.05))and new ideas generation as a form of new ideas generation had positive influenced on performance of Cocoa Products as this contributed to production level in (Oluji) Limited, Ile-Oluji, Ondo State as (p (0.036 > 0.05)). Also, the risk taking as a form of creativity and innovation had no influence on performance of Cocoa Products as (p (0.188 > 0.05)) as well as significant relationship between technology adoption and performance of Cocoa Products (Oluji) Limited, Ile-Oluji, Ondo State as p-value of 0.010 was less than 0.05 (p (0.010 < 0.05)). This study concludes that creativity and innovation measured by creative thinking, new ideas generation and technology adoption have a significant and positive effect on performance of Cocoa Products (Oluji) Limited, Ile-Oluji, Ondo State but risk-taking does not contribute to performance of Cocoa Products (Oluji) Limited, Ile-Oluji, Ondo State. The study recommended that the risk-taking strategy of the company should be review so as to increase the performance of the products in the company.
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