PROMOTING CULTURAL TOURISM IN CROSS RIVER STATE, NIGERIA, THROUGH THE CALABAR CARNIVAL
Abstract
The goal of this study was to evaluate how well the Calabar Carnival in Cross River State
promoted culture and tourism. Three (3) objectives and three (3) research questions were
developed to accomplish the goal of this study. The literature in this area was examined. The
research design for the study was survey. Selection of the works and respondents for the
study was done using simple random and purposeful sampling. The tool utilized to collect
data was a questionnaire. The outcome of the data analysis revealed a significant connection
between the Calabar Carnival and cultural tourism. Based on these conclusions, the
researcher suggested, among other things, that Nigeria may have already begun the process
of economic diversification from an oil-driven economy to an econonty that will be driven by
ecological and cultural tourism in the future with events like the Calabar Carnival. There are
suggestions made to strengthen the tourism sector, notably in the areas of security and
privatization for faster growth
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