RADIO PROGRAMME AND ADULT LITERACY IN CALABAR MUNICIPALITY LOCAL GOVERNMENT AREA, CROSS RIVER STATE
Abstract
The study examined radio programme and adult literacy in. Calabar Municipality Local
Government Area, Cross River State. To achieve the purpose of the study, four research
objectives and research questions were formulated to guide the study. Survey research design
was adopted for the study. The total population for the study was 604 while the sampling size
was 200. The study was anchored on the theory of McGuire Information Processing Theory
and Hovland’s Message Learning Theory, which was geared toward the effects of persuasive
communication. The questionnaire was used for data collection. A total of two hundred (200)
respondents were randomly selected for the study. To test the research questions, Pearson
Product Moment Correlation Coefficient analysis was used at 0.5 level of significance for
research question. The analysis of the result indicates that purposive sampling technique, radio
broadcasting, gender, and learners’ participation in radio programmes affected adult literacy in
Calabar Municipality Local Government Area of Cross River State. Based on the findings of
the study, the researcher recommended that government at all levels should be sincere and
committed to educational projects and also ensure that there are monitoring measures to ensure
that all resources allocated to such programmes are used for them for maximum result; that
educational radio broadcasting has been reported to be crucial to literacy skills acquisition, it
is therefore expedient for both government and stakeholders to invest in these educational radio
programmes in form of sponsorship or grants; that educational programmes targeting adult
learners should be geared towards participation and respect; that it is also expedient that for
knowledge of reading and writing to be beneficial, it has to be within the context of the social,
economic and cultural realities of the learners; and that there should be periodical exercise to
ascertain whether learners are listening to the educational radio broadcasting programs
targeting them.
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