COMMUNICATION AND HUMAN RELATION RETRAINING REQUIRED BY OFFICE WORKERS IN THE FEDERAL POLYTECHNIC, IDAH, KOGI STATE.

This study explores the essential communication and public relations retraining required by office workers in the federal polytechnic, idah, kogi state, with a focus on digital public relations, digital communication, corporate communication, organization`1al public relations tools. The study adopted survey design since it sought for the opinion and belief of the respondents. To guide the study, four research questions were formulated. The population for this study is 931 workers in federal polytechnic idah. A sample size of 270 was statistically determined using “Yaro Yamane Formula”. Structured questionnaire was used to collect data. 270 copies of questionnaire were administered while 240 copies were dully completed and returned. Data to be collected will be analyzed using mean and t-Test statistics. Theoretical perspectives provide a frame for understanding these issues. The review theories include: Grunig's Excellence Theory, Two-Way Symmetrical Model of Communication, The Diffusion of Innovations Theory and Technology Acceptance Model (TAM). The literature reviewed reveal the following interim findings: Digital Public Relations Retraining required by Office Workers in the federal polytechnic, Idah include: Understanding of online reputation management; Content creation and distribution; Understanding of digital ethics and privacy concerns; Encourage an ongoing learning mindset; digital communication retraining required by office workers include: Improved the ability to manage information flow; Impact on productivity within the workplace; Promote better collaboration among team members; Enhancing work flexibility: corporate communication retraining required by office workers include: Managing the corporate brand; Enhanced leadership communication; Development of relationships with the media; Helps an organization to contribute positively to society; organizational public relations retraining required by office workers include: Enhancing internal communication practice; Development of effective crisis communication strategies; Fostering a culture of communication within the organization. Based on the findings, the following recommendations were made: institutions should integrate Digital Public Relations Retraining: leverage digital communication retraining: utilize corporate communication retraining and should adopt organizational public relations retraining to facilitate teamwork and communication.