DESIGN AND IMPLEMENTATION OF ONLINE FLIGHT RESERVATION AND BOOKING SYSTEM (A CASE STUDY OF AIR PEACE NIG LIIMITED)

ABSTRACT The researcher's findings are summarized in the following paragraphs below: Today Airlines are under unprecedented pressure to produce economic results or perish as fuel, labor, and asset costs escalate and demand declines. The International Air Transport Association (IATA) reports that the airline industry lost more than USS9 billion in 2009. In fact, with the exception of a few years and a few airlines, much of the industry has noi produced a return on investment that exceeded capital costs and this is as a result of use of traditional flight management methods still used by most airlines today As the researcher found out with the industry poised for recovery, competition is expected to intensify as low-cost carriers continue to gain market share from full-service carriers by attracting both leisure and business segments. Reduction in business-class travel outpaces that of leisure travel by four to one and is a direct result of corporate belt-tightening and the emergence of travel substitution technologies, such as collaboration applications, high-definition video conferencing, and telepresence. Adding to these challenges, new operating models, innovative entrants, and further airline consolidation will create new difficulties and intense competitive pressure for legacy carriers. In response, airlines are employing a narrowly focused near-term strategy including reductions in seat capacity and product unbundling (for example, paying extra for a window or aisle seat, or for more exit-row legroom) that could potentially have serious long-term consequences on customer loyalty, experience, and profitability from core products. The researcher also found out that as global economies begin to show a sign of recovery, so, too, is the aviation industry. Industry wide opinion, however, is that business will not immediately return to pre-crisis levels. Notwithstanding anticipation of an economic rebound, some airlines are beginning to shift their strategies. Rather than fixate on saving the "sinking ship," airlines are repositioning their organizations to compete in the age of "the new normal" by seeking innovative, new service opportunities and business models. The future success of an airline will be decided, in part, by its ability to harness emerging technologies to deliver superior customer experience and engender loyalty while empowering employees and improving operational efficiencies. The timing could not be better: new products and innovations in mobility are emerging as one of the most promising areas for airlines to transform their business models and operations.