EFFECT OF PERSONAL SELLING ON SALES OF INDUSTRIAL GOODS (A STUDY OF BORNO STATE ALUMINIUM COMPANY MAIDUGURI BORNO STATE)
Abstract
ABSTRACT
This research work is on effect of personal selling on sales of industrial goods. (A
study of Borno State Aluminium Company Maiduguri, Borno State). Firm
undertaking product development are faced with an environment which is
characterized by long lead times from basic research to industrial application a
commercialization phase with short lead times and an increasingly accelerated rate
of obsoles cence under the global competition of the product development process.
The problems are numerous and inevitable as most products are not doing well to
satisfy the consumers as a result of poor marketing research to improve the quality
of the product. The basic objective is to address the problem and prospect of
entrepreneurship development in Borno state and also to assess the factors that
militating the success of the small scale enterprise. The questionnaire were used to
collect data for presentation and analysis The simple percentage justified the entire
findings show that market research is pivotal tool for personal sales and
management decision. The entire finding of the study shows that in an attempt to
major problem of the organization is study needs a proficient entrepreneurship
clearly the entire area of the finance, development, The recommendation provide
workable to on scheme programed that will insure giving financial stated that
government should assistance to entrepreneurs.
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