THE IMPACT OF SOCIAL MEDIA ENTREPRENEURSHIP TOOLS ON NATIONAL DEVELOPMENT, USING OYO STATE AS A CASE STUDY

This study delves to investigate the impact of social media entrepreneurship tools on national development, using Oyo State as a case study. This study employ the use of descriptive survey research design because it involves large and small populations where samples are selected and studied in order to discover relative incidence, distribution and interrelations of sociological and psychological variables. The population of the study consist of one hundred and fifty (150) students selected from five schools in Atiba local government area of Oyo State. The instrument used for data collection was through the use of self constructed questionnaire done by the researcher. From the conclusion of the study it was deduced that social media entrepreneurship tools have a notable and positive impact on national development in Nigeria, particularly in Oyo State. These tools have transformed the traditional business environment by making entrepreneurship more accessible, cost-effective, and scalable. They have empowered a new generation of digital entrepreneurs, reducing youth unemployment and contributing to local economic development. Based on the findings of this study, it is recommended that; the government should create digital-friendly policies, offer tax incentives, and provide grants or lowinterest loans to support online entrepreneurs, especially startups operating via social media platforms, Capacity-building programs focused on digital marketing, content creation, and e-commerce should be organized for youths and aspiring entrepreneurs in Oyo State and beyond, and Stakeholders in the ICT sector should collaborate with the government to expand and stabilize internet access, particularly in rural and underserved areas of Oy