CHALLENGES OF SOCIAL MEDIA FOR OFFICE MANAGEMENT IN ESTABLISHMENTS IN NSUKKA, ENUGU STATE

This study was carried out to determine the challenges of social media for office management in establishments in Nsukka, Enugu State. In this study, survey design was adopted since it sought for the opinion and belief of the respondents. To guide the study, four research questions and two null hypotheses were formulated. The population for this study comprises 600 office managers, administrative staff, and related personnel working in both public and private establishments within Nsukka LGA. A sample size of 240 was statistically determined using ‘Yaro Yamane formula’. Structured questionnaire was used for the collection of data. 240 copies of questionnaire were administered while 200 copies representing 83.33% were duly completed and returned. Data collected were analyzed using mean and t-test statistics. The analysis revealed that: office management in establishments within Nsukka faces significant security risks linked to social media usage including data breaches, phishing attacks, malware infiltration, account hijacking, and weak password practices; common ethical challenges of social media include: misuse of confidential information, online harassment and inappropriate content sharing; time management challenges of social media include: inability to set boundaries, multitasking inefficiencies, and overuse of social platforms; and digital skill challenges of social media include: poor content creation skills, weak cybersecurity knowledge and unfamiliarity with managing multiple platforms or privacy settings. Based on the findings, the following recommendations were made: establishments in Nsukka should develop and enforce social media security policy by employees; implement a clear code of conduct for social media use; set boundaries for personal use of social media during work hours; and invest in regular digital skill development programmes.