MARKETABILITY OF OFFICE TECHNOLOGY AND MANAGEMENT STUDENTS IN THE CONTEMPORARY LABOUR MARKET (A CASE STUDY OF SOME SELECTED PUBLIC AND BUSINESS ORGANIZATION IN TALATA MAFARA)

ABSTRACT The rapid evolution of technology and the increasing demand for specialized skills in the contemporary labour market have raised questions about the marketability of graduates in various fields. This study focuses on the marketability of Office Technology and Management (OTM) students in the contemporary labour market, with a specific focus on selected public and business organizations in Talata Mafara. The study explores the relevance of the skills acquired by OTM students, their ability to adapt to the demands of modern office environments, and the challenges they face in securing employment. A mixed-methods research design was employed, combining both quantitative and qualitative approaches. Data was collected through surveys and interviews with employers in public and private organizations, as well as with OTM graduates and students. The findings reveal that while OTM graduates possess relevant administrative and technological skills, there are significant challenges in aligning these skills with the expectations of the labour market, particularly in areas such as advanced digital competencies, critical thinking, and problem-solving. The study also highlights the importance of continuous professional development and the need for educational institutions to update their curricula to reflect the changing dynamics of the modern workplace. Recommendations are made for OTM programs to incorporate more contemporary technology and management practices, as well as for graduates to seek additional certifications to improve their employability. The research concludes that, while OTM graduates have the potential to be highly marketable, addressing the existing gaps between their training and the evolving needs of the labour market is essential for their sustained competitiveness in the job market.