THE ROLE OF MASS MEDIA IN PROMOTING GENDER EQUALITY IN NIGERIA (A CASE STUDY OF ZAMFARA RADIO)

ABSTRACT The mass media may have a crucial role in either reinforcing, or challenging such inequalities. Television, radio, newspapers and film have long been recognised as key players in society: helping to define people’s sense of taken-for-granted normalit. “The role of Mass Media in promoting Gender equality in Nigeria in Nigeria in Nigeria”. This study examines the problems, first, defining the importance of women to participate in politics, social and economic life in Nigeria. The survey research method was employed in this study and questionnaires were used for data collection, then the hypotheses were tested using chi-square statistical procedure to reach a definite conclusion. The results reflect that Mass Media have positive impact in Promoting women to participate in politics, social and economic life in Nigeria. In summary, Mass Media is found wanting in fostering development for gender equality in politics, social and economic life in Nigeria. In recommendations, suggestion of ways to stimulate female participation was made by looking at practical examples of how this was done in the pre-colonial era. Finally, in conclusion, the need for gender equality is simply the thing to do especially in this age of globalization and change. The need has not been more urgent in the current political dispensation in Nigeria, leaders must provide political developmental program that will propel women in economic, political and social development.