PACKAGING DESIGN: A CRITIQUE OF PRODUCTS MARKETED IN CALABAR METROPOLIS

This research was camied out to critique products marketed in Calabar Metropolis based on packaging design. the objective of the study were to critique packaged product designs based on their visual gualities 10 ascertain whether they affect consumers buying decision and to evaluate packaging designs in Calabar based standard best practices for environmental sustainability. Research questions were raised accordingly to guide the study. In order to achieve a measure of conceptual clarity, an attempt was made 10 define product packaging and designs and relevant literature reviewed accordingly. The Qualitative and quantitative survey research methods were adopted for the study. Questionnaire was adopted for the study. 30 copies of rescarch interaction questionnaire was administered to respondents at watt market Calabar and used for data analysis. Data was analyzed descriptively using frequently tables, percentages. The statistical analysis of the data obtained and result on the responses of respondents based on the research questions revealed that packaged product design based on visual quality impacts customers buying decision in the study area. And that packaging designs in Calabar are based on standard best practices for environmental sustainability through recycling and preferences. The study concluded that product designs impacts customers buying decisions and its quality based on elements, recyclability promote environmental sustainability. Based on the findings. it was recommended among others that packaged products in Calabar Metropolis should incorporate eco-friendly materials and minimal packaging to appeal to environmentally conscious consumers.