INFLUENCE OF TELEVISION MESSAGES ON THE PREVENTION AND MANAGEMENT OF DIABETES MELLITUS IN IBADAN, OYO STATE
Abstract
This study investigates the influence of television messages on the prevention and management of diabetes mellitus among residents of Ibadan, Oyo State, Nigeria. With diabetes emerging as a major public health concern, the research evaluates the extent to which television one of the most accessible mass media platforms has enhanced awareness, shaped attitudes, and influenced preventive health behaviors in the community. Guided by the Health Belief Model, the study adopted a survey design, administering structured questionnaires to 400 purposively selected residents. Data were analyzed using descriptive statistics via SPSS. Findings revealed that while a significant proportion (72.5%) of respondents understood diabetes prevention through television content, 58.3% considered the frequency and adequacy of such messages insufficient. Awareness of risk factors and preventive measures was moderate, yet gaps remained in deeper knowledge and sustained behavioral change. The study concludes that television remains a vital tool for health communication but requires improved content quality, cultural relevance, and integration with community-based outreach to optimize impact. Recommendations include increasing broadcast frequency, tailoring messages to local contexts, collaborating with health professionals, and adopting multi-platform strategies to strengthen diabetes education and management efforts in Ibadan.
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