A COMPARATIVE ANALYSIS OF READERSHIP OF PRINT AND ONLINE NEWSPAPER IN OYO STATE, NIGERIA (A STUDY OF SELECTED NEWSPAPERS IN OYO STATE)
Abstract
Scholars and students of Mass Communication have always had the feeling that the advent of the
Online Newspapers would undermine the readership population of the traditional Print
Newspapers. Therefore, this study has comparatively analysed the readership pattern of both the
print and online newspapers among Nigerians, with concentration on newspaper readers in Jos,
the Plateau State capital, who were both males and females within the age bracket of 18years and
above, cutting across Civil Servants, Media Professionals, Lecturers of Mass Communication,
Students of Mass Communication and Public Relations Practitioners. Two hundred (200) copies
of questionnaire were administered among these groups in the University of Ibadan, NTA
Television College, Ibadan, Polytechnic, Ibadan,and civil servants in Ibadan where only 159 were
returned.The study discovered that even though a good number of people
read more of Online Newspapers, others in almost the same number also read the Print
Newspapers. It also found out that the print newspaper would not go into extinction because of the
threat posed by the Online Newspapers, by way of readership and revenue profile.
Key Words: Comparative, Analysis, Readership, Print Newspapers, Online Newspaper.
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