INFLUENCE OF TOWN CRIERS AS TRADITIONAL MEDIA IN DISSEMINATING INFORMATION TO COWPEA FARMER IN GEZAWA LOCAL GOVERNMENT AREA OF KANO STATE.
Abstract
The research work was conducted in 2025 to determine the influence of town-criers as traditional media in disseminating information to cowpea farmers in Gezawa local government area of Kano state. A total of (120) structured questionnaire were distributed to the farmers in each location which include, Babawa (24) Jogana(24) Ketawa(24) wangara((24) Mesar tudu(24) during this research work farmers were fully participated and they needs to be trained how to boost and increase their output of their agricultural products the research work were identified(30)town criers. The data were analyzed descriptive statistical tools of analysis shown that majority of the farmers in each location are male which have (85%) and females are (35%) the most active farmers of Gezawa were at the age 26-35 years which their percentage is (30%). Also the types of farming of Gezawa people are (30%). Agricultural information disseminated by town criers is very wide, this include the introduction of new technology and innovation which fully influence the farmers in their agricultural activities town-criers are very vital to the community in disseminating information to the issue of security of the town, agricultural development protect and information that will improved the level of living there research work have identified that majority of the farmers are not benefited that from government and non government organization assist.
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