AN APPRAISAL OF THE EFFECT OF BRANDING ON CORPORATE SALES PERFORMANCE A STUDY OF PZ NIGERIA PLC
Abstract
The impact of product branding on organizational profitability. The impact of product
branding cannot be over emphasized, without proper branding of the product the
organization will not be able to meet their aims and objectives especially in the
profitability level. Hence, this study investigated the impact of product branding on
organizational profitability using survey design, primary data and also chi-square and
test of hypothesis the result indicate that product branding influence the organization
profitability, an organization need to pay attention to product branding, branding do not
contribute to the low level of organization profitability, branding affect the price in an
organization positively and branding has significant effect on organization profitability.
Based on the result above we offer the following recommendation product branding
influence the organization profitability, an organization need to pay attention to product
branding, branding do not contribute to the low level of organization profitability,
branding affect the price in an organization positively and branding has significant
effect organization profitability.
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